What to Include in a Monthly PPC Report (A Simple Template)

A monthly PPC report should be skimmable in two minutes and complete enough to answer any follow-up. That balance comes from structure, not length. Here's a template that works across Meta, Google, and blended cross-channel accounts.

1. Bottom line

One or two sentences: was it a good month, and why. This is the only part some stakeholders will read, so make it count.

2. Headline KPIs

A clean band of four to six numbers — spend, revenue or conversions, ROAS or CPA, and the period-over-period change on each. No charts yet, just the scorecard.

3. What changed, why it matters, what's next

The narrative core. Three short sections that turn the KPIs into a story and a plan. This is what clients are actually paying for.

4. Channel detail

Per-platform breakdowns for the clients who want them — Meta and Google performance, top campaigns, notable movements. Keep it optional so the report scales from a one-pager to a full deck.

5. The plan for next period

Close with concrete next steps and any decisions you need from the client. A report without a forward look is a history lesson, not a strategy document.

If building this every month sounds like hours of work, that's the point of QuickReport — it generates exactly this structure from your ad data as a branded PDF in about 60 seconds. See the layout in our sample reports.