Q2 Lead-Gen Performance Report

Latchkey Software · Apr 1 – Jun 30, 2026

Ad Spend

$31,500

Leads

646

Cost / Lead

$48.76

Conv. Rate

5.10%

Bottom Line

A scaling quarter — 18% more leads at a flat $49 cost per lead, with headroom left in impression share.

What Changed

Lead volume grew 18% quarter over quarter while cost per lead held flat — the search campaigns scaled without losing efficiency.

Why It Matters

Demand-gen is compounding: more qualified leads at a stable CPL means predictable pipeline for the sales team next quarter.

What Happens Next

Expand into three new high-intent keyword themes and tighten match types on the broadest ad groups to protect CPL as spend grows.

Google Ads Performance

Conv. Rate

5.10%

+7.4% vs prior period

Spend

$31,500

+14% vs prior period

Cost / Lead

$48.76

+0.8% vs prior period

Leads

646

+18.2% vs prior period

CTR

6.80%

+9.3% vs prior period

Impr. Share

54.0%

+3.2% vs prior period

The Analysis

Latchkey's quarter is a textbook scale story: search spend rose 14% and leads rose 18%, so the account got more efficient as it grew. Cost per lead barely moved, which is exactly what you want to see when pushing budget. With impression share still at 54%, there's clear runway — the recommendation is to expand into adjacent high-intent themes rather than bid harder on what's already saturated.

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