Report Template

Google Ads report template

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The best Google Ads report template surfaces the six metrics clients care about — efficiency, volume, spend, and impression share — and leaves the auction-insights noise in the account. This template does exactly that, then explains the result in plain language.

QuickReport builds it from your live Google Ads data automatically, so you're sending a written, branded report instead of assembling charts.

What this template includes

  • Headline KPIs — ROAS/CPL, conversions, conversion rate, spend
  • Search impression share — how much demand you're capturing
  • Top campaigns and notable movements
  • Written analysis with a recommendation for next period
  • Branded, white-label PDF export

Built for: PPC and search agencies reporting Google Ads results to clients.

See it in action

Q2 Lead-Gen Performance Report — sample report

Guide

Google Ads Reporting for Agencies: What Clients Want to See

Skip the template. Get the report.

QuickReport fills this in from your live ad data and writes the analysis — a branded PDF in about 60 seconds.